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Phil Knight wanted to name his shoe brand as "Dimension 6" before he eventually settled on the name Nike, as suggested by his colleagues. Good decision, Phil.

The SWOOSH logo is a graphic design created by Carolyn Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Carolyn Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Carolyn to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00.

Basketball megastar/ celebrity pop icon/ Nike's savior Michael Jordan was ready to bolt from the company in the mid 1980s but decided to stay when he saw Tinker Hatfield's creation: the Air Jordan III (which also happens to be one of my favorite shoes as well).

The rarest pair of Air Jordan I is arguably the black/gold patent pair, rumored to be less than ten pairs in existence. Scarcity doesn't come cheap, however; a pair sold for $23,000 in an auction a few years ago.

Talk about sneaker genes running in the family: the Dassler brothers, Adi and Rudolf, founded what was eventually to be called adidas in the 1920s but family beef prompted Rudolf to leave the family business and establish Puma in the 1940s.

Contrary to popular myth, adidas is not an acronym for "A day I dream about soccer (or sports)." Adidas is a shorted version of Adi Dassler's name.

Michael Jordan originally wanted to sign with adidas

But in the case of Asics, it is an acronym for the Latin phrase "Anima Sana In Corpore San," which translates to "a sound mind in a sound body."

Sources

Bobbito Garcia's Where'd You Get Those? New York Street Culture: 1960-1987 (2003)

Scoop Jackson's Sole Provider: 30 Years of Nike (2002)

Metropop Annual Sneaker Issue (2003)

Sole Collector Jordan I-XX Feb/Mar Issue (2005)

John's Swoosh Page



Sneakers Sold Links/Resources References Collections Sneakerology		Phil Knight wanted to name his shoe brand as "Dimension 6" before he eventually settled on the name Nike, as suggested by his colleagues. Good decision, Phil. The SWOOSH logo is a graphic design created by Carolyn Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Carolyn Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight asked Carolyn to design a logo that could be placed on the side of a shoe. She handed him the SWOOSH, he handed her $35.00. Basketball megastar/ celebrity pop icon/ Nike's savior Michael Jordan was ready to bolt from the company in the mid 1980s but decided to stay when he saw Tinker Hatfield's creation: the Air Jordan III (which also happens to be one of my favorite shoes as well). The rarest pair of Air Jordan I is arguably the black/gold patent pair, rumored to be less than ten pairs in existence. Scarcity doesn't come cheap, however; a pair sold for $23,000 in an auction a few years ago. Talk about sneaker genes running in the family: the Dassler brothers, Adi and Rudolf, founded what was eventually to be called adidas in the 1920s but family beef prompted Rudolf to leave the family business and establish Puma in the 1940s. Contrary to popular myth, adidas is not an acronym for "A day I dream about soccer (or sports)." Adidas is a shorted version of Adi Dassler's name. Michael Jordan originally wanted to sign with adidas But in the case of Asics, it is an acronym for the Latin phrase "Anima Sana In Corpore San," which translates to "a sound mind in a sound body." Sources Bobbito Garcia's Where'd You Get Those? New York Street Culture: 1960-1987 (2003) Scoop Jackson's Sole Provider: 30 Years of Nike (2002) Metropop Annual Sneaker Issue (2003) Sole Collector Jordan I-XX Feb/Mar Issue (2005) John's Swoosh Page

Sources Bobbito Garcia's Where'd You Get Those? New York Street Culture: 1960-1987 (2003) Scoop Jackson's Sole Provider: 30 Years of Nike (2002) Metropop Annual Sneaker Issue (2003) Sole Collector Jordan I-XX Feb/Mar Issue (2005) John's Swoosh Page

Sources

Bobbito Garcia's Where'd You Get Those? New York Street Culture: 1960-1987 (2003)

Scoop Jackson's Sole Provider: 30 Years of Nike (2002)

Metropop Annual Sneaker Issue (2003)

Sole Collector Jordan I-XX Feb/Mar Issue (2005)

John's Swoosh Page